Talk to us
Log in
Log in
search-icon

Strategically target your marketing to increase occupancy and improve your bottom line.

More and more senior living providers are realizing the importance of turning potential prospects into residents. Full occupancy is critical for overcoming slim margins but it can be time-consuming to mine leads or pursue those that don’t meet your targeted resident profile.

With MatrixCare Marketing, it’s easy to track critical marketing data and automatically pull inquiries from your website. By capturing valuable information with customizable dashboards and the ability to forecast trends, you can focus on what really matters–your residents.

Core benefits

Suitable for a large team or a department of one

Whether you have multiple facilities or your organization is in one central location, you can efficiently manage leads to ensure nothing slips through the cracks

  • MatrixCare’s lead management marketing suite helps streamline marketing efforts by pulling inquiries automatically from your website and other third-party sites via an API, so you can follow up immediately
  • View important metrics anytime via user-defined dashboards that monitor sales performance and analyze marketing activities so you can easily determine what is most effective for filling your community
  • Track leads from campaign outreach to initial inquiry to move-in, via intuitive CRM tools

Simplify your budgeting and planning

Easily evaluate campaigns and lead sources, including the cost per lead, so you can focus your marketing dollars on the efforts that receive the greatest results

  • Analyze customizable conversion ratios for leads converted to residents at every step along the sales cycle
  • Validate marketing events and calculate return on investment (ROI)
  • Forecast changing market trends

Streamline your sales efforts

Give your sales team the added boost to personalize outreach efforts by setting prospect preferences and scheduling follow-ups as needed

  • For each lead, you can quickly access and maintain contact history, set prospect preferences, and scheduled follow-ups
  • Monitor sales staff performance and track event attendance
  • Manage sales and marketing strategies

“We’ve found the marketing system to be very advanced. It has all the capabilities for social media and email without leaving the platform. It’s tracking our leads and patient information as they come in and is more sophisticated than the system we used to use.”
Joyce Miller, Chief Information Officer, Ohio Living
“Life before MatrixCare–when we were on paper–was brutal, with a lot of double documentation, inconsistencies, gaps, and inefficiencies. Being able to transition to MatrixCare really closed up those issues that we were having.”
Lori Smith Chief Operations and Clinical Officer, Lutheran Life Communities
Previous slide
Next slide

Resources

Podcast

Advancing patient care with Windy Adams, SVP of Client Experience and Strategic Partnerships at Forcura

In the latest episode of the Post-Acute POV podcast, our host, Nick Knowlton, vice president of strategic initiatives at ResMed, is joined by Windy Adams, senior vice president of client experience and strategic initiatives at Forcura, a cloud-based software solution that simplifies document workflow, data exchange, and secure communication from any device – all while...

Download PDF
Video

MatrixCare helps NHC deliver quality patient care

We know your work is important. That’s why MatrixCare offers the software solutions, implementation, and training you need to provide high-quality LTPAC. See how we helped National HealthCare Corporation (NHC), through major changes that benefitted their staff and their patients.

Watch Now
Video

The RCM, coding and OASIS process

Get expert RCM support, step-by-step. Your RCM process plays a key role in growing your business—but it often takes time and requires hard-to-find expertise. See how the right expert support can help streamline operations and improve profitability.

Watch Now
Datasheet

Compare time clock solutions

Our chart compares seven different time clocks to find which one best meets your needs based on data collection options, connectivity, extras, and unique features.

Download PDF
eBook

Recognizing malnutrition in the data

Download our eBook to learn about recognizing malnutrition in the data. So, you can gain valuable insights on overcoming the challenges of malnutrition, how to identify the risks, and how to better manage a critical diagnosis like malnutrition. Now, you can learn how to make it easier to identify malnutrition and take quick and appropriate...

Download PDF
eBook

5 steps to transcend barriers in care coordination: Improve care coordination between hospice and long-term care settings.

Better understand the challenges of coordinating care between hospice and long-term care settings, and how technology can enable more streamlined collaboration.

Download PDF
Two office professionals looking at a laptop, happy

See MatrixCare in action

Find out how MatrixCare can help you with your marketing, gain insight into your leads and ensure a smooth process on move-in day.

Talk to us and schedule a meeting

MatrixCare offers industry-leading software solutions. Thousands of facility-based and home-based care organizations trust us to help them improve efficiency and provide exceptional care. 

We are hiring.

© 2024 MatrixCare is a registered trademark of MatrixCare. All rights reserved.

SOLUTIONS

ABOUT

Contact us